In the beginning of 2018, we signed with the Danish accessories brand Núnoo on developing and executing an influencer strategy and campaign that included top international influencers in Scandinavia, The Netherlands, the UK, Spain and beyond.
We are super pleased to report on the hugely positive effect of the campaign and strategy, as Núnoo’s Marketing Director Pia Silfen-Jensen reports:
“We believe that the strategy we have devised together with Social Zoo has a positive effect in the longterm. We have experienced an incredible growth in the past 12 months and the influencer collaborations through Instagram are an important part of this. We can clearly see that certain influencers draw a huge traffic to our website when they post. We also believe in the PR value of these influencers which has also secured us coverage in the international magazine Harper’s Bazaar.”
We in Social Zoo are super pleased to be able to contribute with our expertise and network for this collaboration:
“We are happy to bring our expertise and strong international network to the table for a brand that has chosen to invest heavily in influencer marketing. This allows us to be more ambitious in terms of the choice of influencers and bring our strong international influencer network into play.
-Barbara Saouma, Client Director & Hannah Løffler Schmidt, Managing Director, Social Zoo
Images courtesy of Pandora Sykes, Lizzy van der Ligt and Darja Barannik.