Fashion must be playful – and that is exactly what Stine Goya and her studio is all about. For the past ten years, the well-known Danish fashion brands has created colorful collections in feminine silhouettes always with an artistic and playful approach.
Early fall last year, Social Zoo and Stine Goya Studio teamed up in a collaboration on developing a strategy on how to increase their influence on Instagram and reaching their final customer with an inspiration overload of colors and their great aesthetics. Alongside, they have worked on an international influencer collaboration to be released later this year!
The Stine Goya journey started with several consultations with the team to get an insight in how they work on their social media channels and their thoughts on where to go. Based on these meetings, Hannah & Pernille have made a concrete and strategic analyze for @stinegoyastudio. The output is a full rapport with guidelines, a schedule for working and how to use the Stine Goya universe online. Social Zoo has worked with categorizing the profile to get a better and more focused Instagram profile, going more behind the scene at the fashion brand and getting to know the team and which people they admire.
Have a look at the @stinegoyastudio Instagram here, and follow their journey and the next collaboration to be announced.
Image courtesy of Stine Goya Studio