Rebranding Beck Söndergaard

In late 2017, we had the pleasure of working with the well-known Danish accessories brand Beck Söndergaard on a social media rebranding strategy.


Our work for Beck Söndergaard was focused on strategic consulting on their social media efforts, including a visual overhaul of their Instagram account, content development and cross-platform integration. Our work with the brand also included strategic counseling on influencer relations and concept development for influencer activation.


On the collaboration with us at Social Zoo, Beck Söndergaard’s co-founder Anna Søndergaard says:


“After the collaboration with Social Zoo, our brands aesthetics have become clearer, and we have become more critical of the content we publish in order to communicate a strong brand message.”


We are super pleased to see the effects of the rebranding strategy on Beck Söndergaard’s Instagram, which has also seen an increase in followers since the implementation of the strategy.